Top 5 Beauty Retail Apps on iOS in Venezuela: Q4 2023

In Q4 2023, the top beauty retail apps on iOS in Venezuela showed varied performance in terms of downloads and active users. Here’s a closer look at the trends for each app, based on data from Sensor Tower.

Perfumerías DRUNI saw a notable increase in weekly downloads, peaking at 69 in early November. The app's weekly active users also increased, reaching a high of 123 in the week of November 20 before stabilizing around 77 by the end of December.

Perfumerías Primor experienced a gradual rise in weekly downloads, with a peak of 44 in late November. Active users for the app followed a similar trend, peaking at 87 in the same period and then slightly declining to 50 by the end of December.

Beauty Creations showed a significant spike in downloads in early November, reaching 57. However, there was no data available for active users, making it difficult to gauge user engagement beyond download numbers.

IPSY: Personalized Beauty saw its downloads peak at 65 in late November. The app's active user count also increased, hitting a high of 70 in the same period before gradually decreasing to 43 by the end of December.

Think Dirty – Shop Clean had fluctuating download numbers, with a notable peak of 50 in mid-October. Active users for the app reached 85 during the same period, though there was limited data available for subsequent weeks.

These insights are derived from Sensor Tower’s data, providing a detailed overview of the performance of top beauty retail apps in Venezuela. For more in-depth analysis, visit Sensor Tower’s website.